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Mat Takes Over

Alright kids, Hex (or John or whatever he’s going by today) is off doing some important Kickstarter stuff. Such important stuff that he was unable to do the blog, because, priorities I guess. So he interrupted my picking out the perfect shelf from Ikea, and got me writing this thing. Which is the obvious choice,… Continue reading Mat Takes Over

tabletop startup

Kickstarter: Picture and a Thousand Words

I don’t even need to say the old idiom at this point. You get it. In Kickstarter campaigns, however, it doesn’t always seem to be apparent that images make everything better. When research Kickstarters, I’m actually startled how many of them are waves of words that I’m skimming to get to the point. It’s not… Continue reading Kickstarter: Picture and a Thousand Words

tabletop startup

Building a Media Campaign – Part I

So almost two weeks ago, we released a teaser for our Kickstarter that’s going to come out early next week. We made this with no formal training in building a media campaign – only that we needed to launch the campaign with something. Our videographer (the talented Dave Mailey) already had our Kickstarter Pitch Video wrapped… Continue reading Building a Media Campaign – Part I